Though the technology and service is a very important method for the mobile communications business attract consumers, But the price is the most important factor can really attract consumers. In Britain, the mobile communication technology development is very mature, the market competition is fierce,it makes the local mobile phone users enjoy the benefits.
In Britain, O2, vodafone, T-Mobile, Orange and other major telecom operators provide the basic package for 35 pounds per month, it includes many free minutes phone call, text messages and other value-added services, it can satisfy most users demands. And according to the world bank data, British people’s average income is 3775 pounds per month, thus it can be seen, the British people just spend a small percentage of their income of mobile phones.
Many people say “cheap goods is not good”, but British mobile phone plan is cheap and good. In Britain, the 35 pounds per month service is an good example, O2 package provides 35 pounds a month of 18 months contract, basic service including monthly 600 minutes of voice calls, 500 text messages, weekends free calls, and attached to the voice mail. In addition, O2 will also according to the different mobile phones and the user group offer more favorable services, such as signing as long as 18 months of iPhone contract, but they can enjoy an unlimited mobile Internet.
vodafone’s special service is just add to 5 pounds more on the basic set of meals, then no matter how long you talk through the mobile phone, it just calculate three minutes; and T-Mobile allows the users of package signed five telephone number, you can binding the 5 numbers together, you do not need to pay anything when you call each other among these 5 numbers. In addition, the users still can enjoy various value-added services. For example, Vodafone usually send to the user free football sports event information, it is undoubtedly very intimate services; and O2 users can order all kinds of tickets through the “Blue Room” service.
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