So far, Hugo boss’s three brands: BOSS HUGO and BALDESSARINI. “We broke the general clothing enterprise according to the consumer age, occupation, such as design of conventional routines, according to the different ways of life design.” Hugo boss company of German famous fashion designer raz reinfeldt’s said.
The Boss of the brand design positioning the city white-collar workers, divided into three different colors of the logo, represent different life need: to being installed as the black mark series, with sports as casual wear orange mark series and with outdoor functional clothing primarily green mark series.
Supreme brand aimed to “innovators”, avant-garde design fashion, and using new fabrics make clothing. Baldessarini brand is high-grade delicate suit series, according to the successful people, adopts the high quality fabrics, and the most sophisticated production.
According to the reporter observation, Hugo boss design style based on the European tradition of an image, with a thick Germany emotional appeal. The German magazine with the competent dr Andre clothing analysis, Hugo Boss clothing three brands have supreme before the Boss mark, as long as mentioned any a brand, people naturally think of the company’s other products, and, can still improve watches, tie, perfume series products of income.
According to China’s clothing design, Raz reinfeldts made some Suggestions. He thought, Chinese clothing designer due to too much to express “show” consciousness, appear too exposed, but a lack of “invisible beauty”. Raz reinfeldt’s said, as long as the Chinese clothing industry with five thousand years of cultural heritage, as a costume culture dominant, certainly can become the center of the dress culture of the world.
Sales better loss to relegation
After 10 DuoCi inspection, Hugo boss clothing will eventually face vendors. Now, the company in 100 DuoGe country opened more than 550 monopoly stores, also was named “the most trusted brand fashion field”.
In talking about sales experience, company sales experts Dr. Guiduo said, “Get rich quick will only make the short-lived brand, brand can’t rely on advertising to create.” So, they all over the world to consumer sales Hugo boss dress culture.
Dr.Guiguo said last year is Hugo boss company’s a development year, when other companies are downsizing, their employees were increased more than 1000 workers.
Women’s clothing was once the long-standing of Hogo Boss, but three years but with the increasing of 40% a year long rate development. At present, the business income from European countries accounted for 72% of total revenue, “Believe in a few years the proportion of other areas will increase to 50%.” Of Dr.Cyrus said.
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